Xero Communication

All footwear was minimalist prior to the early 70s. Every shoe was, basically, a “barefoot shoe.”

But now we’ve had over 40 years of heavily padded, motion-controlled shoes. And when you combine 4 decades of time with billions of dollars of marketing, everyone thinks that you NEED those shoes… even though there is no evidence that they provide any improvements in performance or injury reduction.

So, Xero Shoes is in an interesting position — we’re telling the TRUTH that everyone used to know and believe, in a whirlpool of deliberate misinformation. How does one do that?

How does one communicate a simple point — it’s better to USE your feet naturally, and Xero Shoes let you do that — against the tide of “more and bigger is better”?

I (Steven) talk about that, and many other things with TJ Walker, an expert in communication and public speaking who, it happens, I went to college with not too long after the invention of “foot coffins.

I hope you enjoy our chat…

So, what do you think?  I look forward to your comments, below…