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Just say NO to shoes!

And now we bring you a public service announcement from the makers of Xero Shoes:

Needless to say, we made Xero Shoes so they don’t bind you up and keep you from moving naturally!

Think others need to hear this message? Share it (buttons on the left!)

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Can I get you a 3-D printed deck chair for your trip on the Titanic?

3-D-shoesIt’s the newest, greatest, thing to ever hit footwear. 3-D printing!

Under Armour is launching 3-D printed shoe components made with their “5-axis simultaneous machining center.” And New Balance returns the volley with 3-D printed midsoles made with “selective laser sintering.” Other “Big Shoe” companies are also fast tracking 3-D printed products.

If there were ever a reason to say “OY!” this is it.

Hearing these companies extoll the value of custom-made 3-D printed orthotics, insoles, and midsoles is like hearing doctors rave about “new tools for blood-letting,” or exciting new “humour-balancing” technology, or “genetically improved leaches!”

If the fundamental premise is faulty, no amount of “new and improved” will fix it.

And we know that the fundamental premise of orthotics and support have no merit and only provide pain relief in a TINY percentage of users. We know that a $500 custom-made orthotic isn’t inherently better than a $20 Dr. Scholls insert.

So why the big deal over what’s  just an evolution of custom-made products that don’t work?

Well, first, it appeals to our narcissism. We like to believe we’re special and unique and, therefore, something made for our snowflake-like specialness MUST be better.

“Sure all those OTHER insoles and orthotics didn’t work,” the shoe-buying sucker customer says, “but that’s because they weren’t made FOR ME with materials mined in the multiverse with quantum gravity nano particles!”

It’s not true. But we like to believe that.

Second, it plays into the marketing tactics “Big Shoe” has been using for almost 40 years:

Every 6-12 months they roll out their newest, greatest, most unicorn-like magical technology. And they assure us, “THIS technology — not the last 10 that we sold you — will make running more pleasurable than sex, bring you one step closer to Nirvana, and pay off your mortgage.

People don’t seem to care that they present ZERO evidence that this new technology actually reduces injury or improves performance. Just like they didn’t care before.

This kind of product development and marketing is “The Shoe Company that Cried Wolf!” And, yet, unlike in the parable, most people don’t seem to stop responding to their cries.

Instead, consumers wait, salivating like Pavlov’s pooch, for THE NEW THING! and ignore and forget that the last new thing was no better than this one.

Oh, and when Big Shoe doesn’t have a new technology to roll out, they go to plan B: CELEBRITIES! “Wear the new shoe that FILL-IN-THE-BLANK ATHLETE OR RAP STAR wears and you’ll be just as cool as them… REALLY!”

I don’t know about you, but once I started living barefoot and in Xero Shoes, it’s as if I became immune to this kind of marketing. It became transparent and lost it’s power.

Of course, once Nike starts making “DNA-inspired shoes based on sequencing your genome, made from your stem cells, and available while you wait at the nearest Foot Locker,” I’m sure I’ll change my tune.

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The Shocking Truth about Sprinting Workouts (from Xero Shoes)

Most people associate barefoot running with long distance. But Xero Shoes CEO, Steven Sashen, is a Masters All-American sprinter… the opposite of a marathoner.

And while people view the effort, determination, and sometimes near-death experiences of the ultra runner with great respect, sprinting is still the sport that crowns “The Fastest Man in the World.”

Sure, distance running is hard. But sprinting is WAY hard for a whole different reason, and Sashen explains why here.

Whether you run in shoes or bare feet or in sandals, I’m sure you’ll never look at a track workout the same after seeing this video.

What do you think?

Share your comments, below…

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Mo The Human’s Secrets of Natural Movement and Health

There are two things that I love:

  1. Meeting someone new who thinks like I do
  2. Learning something new from, well, anyone

Well, I got both of my favorite things when I met Mo Goldstein, also known as Mo The Human. And I know you’ll enjoy this fun chat, Mo The Human and share a BUNCH of laughs, as well as our thoughts and experiences about:

  • What’s wrong with shoes… and what you can do about it
  • What ARE minimalist shoes and should you wear them?
  • Who wins the “sitting vs. standing” contest
  • How to get started with natural movement
  • What to do with kids — keep ’em barefoot? Put them in shoes?
  • Whether being in bare feet is right for you or not
  • When you SHOULD NOT be barefooted!
  • A LOT more…

Enjoy… and tell us what you think in the comments, below.

So, what was your favorite part of this video? Tell us, below… and check out Mo’s site — Mo The Human

The content of this post does not constitute and is not intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of a physician or other qualified health provider with any questions or concerns you may have about your health or a medical condition.

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Barefoot Running at Age 70!

I’m thrilled to introduce you to Xero Hero, Bill Johnson.

What makes Bill a Xero Hero (other than the dozen pairs of Xero Shoes that he owns)?

Well… Bill began barefoot running about 7 years ago… at age 63!

According to his doctors, he shouldn’t be able to run at all. But now at age 70, he’s competed in DOZENS of races and triathlons without a problem. And Bill says he has no problems because he’s running barefoot and in Xero Shoes.

Whether you run or not, you’ll learn a TON from Bill and his story of how he went from smoking, drinking, and out of shape, to minimalist running and FUN.

Enjoy the video and let me know what you think in the comment section, below.


I’d love to hear what your favorite takeaway from Bill’s experience is.

Share it below.

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Why you want flexible footwear

m c schraefel (yes, that’s how she writes her name) offers not only an awesome review of our new Umara Z-Trail sandal, but a great explanation of WHY you want flexible footwear.

As you’ll see, it’s not rocket science: Almost 1/4 of all the bones and joints in your body are in your feet. Your feet are made to move, to bend, to flex, and to FEEL the World.

Most sport sandals are stiff, thick, and heavy and don’t let your feet do their job.

The Umara Z-Trail sport sandal gives you great protection, flexibility, and comfort thanks to a 3-layer FeelLite® sole. It’s only 10mm thick, and weighs less than 1/3 of what popular sport sandals weigh (a Men’s 9 is only 5.4 ounces).

Whether you hike, bike, walk, run, do yoga or Crossfit, or just hang out, we know you’ll love the Z-Trail as much as m c

Click here to see the Z-Trail for Men. Click here for the Women’s Z-Trail.

 

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Is there a Xero Shoes conspiracy?

Some people think that our mission at Xero Shoes is to rid the world of all other sandals, flip flops, and running shoes and replace them with our lightweight performance recreation footwear.

Well, Joel Ellis has stumbled onto something about our true plans that’s far more sinister, infinitely more insidious, and perhaps even bordering on illegal.

Oh, and he also gives a quick review of our new Umara Z-Trail sandal, which you can find here for men, and here for women.

Will you fall prey to our nefarious plan to Z-ify your bare feet?

OR, worse, have you already become Z-ified? If so, let’s see the proof.

😉

The content of this post does not constitute and is not intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of a physician or other qualified health provider with any questions or concerns you may have about your health or a medical condition.

 

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Congrats to the Z-Trail Sweepstakes Winners!

winner24,117 people entered our Z-Trail our Ultimate Sandal Sweepstakes Giveaway! And we’re thrilled to annouce the 61 winners… 58 were randomly chosen and 3 were commenters.

And then, well, we added more prizes and winners, as you’ll see below 😉

Oh, and over 2,200 people grabbed their Z-Trail sandals during the launch!

If you weren’t a winner, you can still check out our awesome prize donators. Scroll through the list, and click on the images that you want to check out.

[slideshow_deploy id=’99247′]

Our winning commenters

First, thank ALL of you who submitted comments, especially those of you who’ve been wearing Xeros and shared your experiences over the years. Please know that we are tremendously grateful for all your support and thrilled to hear about what you’ve learned, what you’ve done, and the fun that you’ve had.

Frankly, there were WAY more than 3 that we loved so, picking “winners” was a real challenge. Search for the winners in the comments below; you won’t be disappointed.

Our top 3 commenters, who each get a pair of Z-Trails:

First, for both volume and creativity, Erik Thompson. Erik submitted a LOT of comments, each one more fun than the next (and you know we like to #FeelRealFun around here). One sample:

I want some Umara’s to traverse the Sahara,
and feel the sun on my rubber-soled toes,

Not booties nor Vibrams or five-fingered slip-ons
shall grace my ground hands as friendlies or foes.

Next, I have a phrase that I use a lot when I’m evaluating anything: “Let’s look at the math.” And, yes, I say that about things that have nothing to do with math. But Robby Clark got me with his Xero sum math:

1) The idea of absolute truth has interested philosophers, scientists, and … 2) In science, doubt has been cast on the notion of absolutes by theories … 3) In pure mathematics , however, there is said to be a proof for the existence of absolute truth.

mathematically — where p=price, f=fun, r=run, c=climb, c1=comfort, h1= health and wellness, Z= Z Trail Sandal
f + r(c)/ p(c1) (h1 )= Z

Finally (kinda… you’ll see in a moment), Lena is an award-winning novelist, so we were taken by one of the longer entries, practically a short story by Rachel:

There was once a woman who wished to liberate her feet from stiff
leather and heavy soles, so she removed her shoes and went barefoot. The
first few steps were bliss, but as she continued along a sun-heated path strewn
with sharp-edged stones, her pleasure turned to pain. With a heavy heart, she put
her shoes back on again, still yearning for freedom. In desperation, she
set out to consult the sage who lived high on a mountain. Though her legs grew heavier
with every step, she at last reached the summit, and found the sage
seated in front of a cave.

Before the woman could even catch her breath, the sage
looked at the confining shoes on her feet and nodded. “Umara Z-Trail”, he pronounced
wisely. “The ultimate sport sandal.”

“Pardon?” said the woman, still wheezing.

“Xeroshoes.com,” said the sage. He reached into the cave and
drew out a pair of the lightest, most streamlined sandals the woman had ever
seen. To her wonder they fit like a second pair of skin. She could
feel the earth under her soles; she could splay her toes, point and flex and
arch her feet. Best of all, there was no discomfort as she walked and then
leaped around the rocky summit.

“Thank you, oh thank you!” the woman exclaimed.

“De nada,” said the sage.

With the surefootedness of a mountain
goat, and the spring of a gazelle, the woman descended the mountain. And she
walked, skipped, and ran happily ever after.

But there was an audience favorite (that we also liked)… so we added one more winning pair to:

William Kennedy, whose post had the most Likes:

I’d like to win the Z-Trail,
I’d like to win them now,
I’d like to win the Z-Trail but I do not quite know how.
You see, my writing’s not that funny,
My writing’s not that grand,
My writing’s not that catchy,
In fact, it’s rather bland.
Oh wait, I’ll write a poem,
Or maybe it’s a song,
Regardless of it’s structure,
I hope you’ll follow along.
I’ll wear them in the daytime,
I’ll wear them late at night,
I’ll wear them while I lay in bed,
(Just do not tell my wife).
These Z-Trails look amazing,
These Z-Trails look so sweet.
Thank you Steven and Lena,
for caring for our feet.

Then we decided that some of our other favorites deserved Honorable Mentions… and $25 gift certificates.

Thanks Dominique Navarro, who also rhymed her way into our hearts:

There was an old lady who lived in her shoes,
She had such sore feet she did not know what to do!
She sought out help from her doctor, chiropractor, and more,
and to her dismay she got sent to the store,
To purchase orthotics, support shoes, and drugs
For the pain that just got worse from the advice of those thugs.
She cried in agony desperate for help, when
miraculously she found a video with Master Sashen!
He shared with the world his wisdom about shoes,
And said, keep wearing em and guaranteed you’ll lose.
So she decided to go xero for the sake of her feet,
And shared xero wisdom with all she would meet.
Buy xero shoes and feel the world if you dare,
Z-trail are the newest so go get a pair!
?

Another volume contributor, Ian Salsman never failed to entertain. His simplest says it best:

Xero Shoes rock so I don’t hurt my feet when I step on those rocks.

but he also went for the sing-along riff with:

I’m so excited
And I just can’t hide it
I’m about to lose control and I think I like it
I’m so excited
And I just can’t hide it
And I know
I know
I know
I know
I know
I want [Z-Trail]
I want [Z-Trail]

And, finally, Sara T simply nailed it with her review:

I’ve been salivating over the new Z-Trail design for days. While I love the design of Chacos, and have bought 3 different pairs over the years, they have all been relegated to eBay, as I despise 1) the ridiculous weight and 2) the molded arch. My poor flat feet hated them with a passion, but they were the outdoor sandal I was “supposed to” wear. So while hemming and hawing about whether to buy a pair, I remembered my DIY kit sandals I bought back in ’12 and wore faithfully for several years. I couldn’t justify purchasing more sandals when I still have plenty of my 5,000 miles left on these, and hadn’t even been faithful to the barefoot cause (I’m so ashamed!). So I took them for a spin this morning, instead of the Brooks I’ve been hiking and jogging in. AMAZING! While I’ve been lazy about which shoe to wear, I’ve (naively) tried to keep my barefoot mechanics. And this morning, in my trusty huaraches, I realized I had completely failed! Typical running shoes are impossible to run properly in. This morning, it all came back. My toes pointed, my feet landed under my body, my heels kicked up more, my toes and arches were engaged, and I immediately started stepping over the log again (best visualization I had learned for how to step). I was jogging for real, not plodding along. Thank you, Steve and Lena, for continuing to realize the vision, for all the hard work you put into a product you believe in, and for the excellence you put into your products and customer service.

Dennis (our product designer) and Janice (our Customer Happiness Manager) were in the military, so they especially liked Sonia’s “FOX’s Creed”:

These are my Z-Trail Sport Sandals. There are many like them, but these are mine. My Z-Trail Sport Sandals are my best friend. They are my life. I must master them as I must master my life.

And now onto our random winners:

The ULTIMATE Sandal Giveaway

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Introducing our newest sport sandal – Umara Z-Trail

We’re extremely proud to announce our newest Xero Shoes product — the Umara Z-Trail sandal.

Xero Shoes sandals - as seen on Shark Tank

Why are some people calling it “The Ultimate Sandal 2.0”?

Well, last year’s Z-Trek seemed to be the Ultimate Sandal… but the new Z-Trail takes it a step further. It gives you an unparalleled combination of:

  • Protection
  • Comfort
  • Light Weight
  • Flexibility
  • Durability
  • Versatility
  • and Affordability

What makes the Z-Trail special is the 3-layer FeelLite™ sole.

Z-Trail FeelLite sport sandal sole

The bottom has our FeelTrue® rubber for great grip and abrasion resistance.

The middle layer of TrailFoam™ provides an incredible amount of force absorption and protection.

Then, the top BareFoam™ layer adds a perfect amount of comfort.

And the FeelLite™ sole still maintains enough flexibility to allow for natural movement and just-right ground-feel.

Z-Trail sport sandal - hiking, camping, walking, running, water sports

You can see that this is still flexible, but not quite as much as the Z-Trek. I like to think that the Z-Trail is about protection and comfort first, and the Z-Trek is about connection first. If I’ve been wearing my Z-Trails around for a while, enjoying the comfort, when I then put on the Z-Trek, I think, “Oh, right, I can FEEL things again!” So I go back and forth between them, depending on how much I want to feel.

Let’s talk about weight! This is maybe the best part.

It’s about 20% lighter than the Z-Trek. But that’s nothing. Let’s compare the Z-Trail to a traditional sport sandal:

The reviews for the Z-Trail have been AMAZING. Pretty much everyone says that they’re the best sandal they’ve worn.

Check out these two reviews:


Check out the Z-Trail. We can’t wait to hear where they take you.

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The “Tempurpedic Explanation” for barefoot running

You’ll enjoy this great talk with Josh Hewett from Top-Form-Fitness.com where we cover:

  • The top problems people have when trying barefoot running (and their solutions)
  • The three key moves that let you easily and comfortably run barefoot
  • The 4 types of barefoot runners — knowing which you are changes EVERYTHING
  • Why “minimalist” shoes are not the same as barefoot (so if you tried minimal and it didn’t work, here’s why)
  • How being barefoot can help if you have ankle, knee, hip, back, or even neck pain… and plantar fasciitis
  • The “Tempurpedic foam mattress” theory about why cushioning and orthotics may be harming you.

Most importantly, how to have FUN while you explore natural movement!

Let me know what you think in the comments, below… and share the video with people who you think will like this.

The content of this post does not constitute and is not intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of a physician or other qualified health provider with any questions or concerns you may have about your health or a medical condition.” to the bottom of the blog post.