Posted on Leave a comment

BOSU Ball creator’s favorite Xero Shoe?

David Weck, developed the BOSU ball and is all about helping people maximize their health and performance.

What shoe does David, and his team at weckmethod.com wear?

Check out the video, below, for the answer to that question plus his great (and FAST) advice on how to make the transition from a “normal” shoe to a minimalist, lightweight shoe that lets your feet do what’s natural.

What can you do in the Speed Force?

Well, it looks like almost anything according to this video:

Posted on Leave a comment

Minimalist and Barefoot Shoes – a scientific overview

the science of minimalist footwearWhen I talk about natural movement and the footwear that does, or doesn’t, support it, I’m often asked “Where’s your proof?”

In fact, if you look at the comments on many of the videos I’ve made that show how padded, stiff, thick, motion-control, elevated heel shoes with pointy toe boxes don’t allow the foot to move naturally, you’ll hear from people who agree that each of those characteristics can be bad.

I’ve even had employees of “Big Shoe” companies concede that their products don’t allow the foot to move the way, well, feet are meant to move.

But then when I show how the design of a truly minimalist shoe, like Xero Shoes, can allow for natural movement which can be beneficial, some of those same people think I’m merely spouting an opinion and not synopsizing a LOT of research.

So, if you’re one of those people who wants “the proof,” I can’t think of a better starting point than this paper, published by the American College of Sports Medicine: Stepping Back to Minimal Footwear_Applications Across the Lifespan (clicking the link opens the paper in a new tab).

Read the paper, of course, but if you want to have fun, look at the notes so you can see the amount of research that backs up the paper.

And if you want to have REAL fun, search for and read the papers listed in the notes.

I often call some of that research “The Dumbest Science Ever Done.” I’m being deliberately tongue-in-cheek when I use that phrase, but I use it to get people to think about why those of us who promote natural movement need to do serious scientific research to demonstrate something as obvious as “use it or lose it.”

We all know that if you DON’T USE your muscles, ligaments, and tendons, you LOSE strength, flexibility, function.

And, equally, we all know that the way you build strength, flexibility, balance, mobility, and agility is by USING your body.

Anyway, enjoy the paper, and leave your thoughts about it in the comments, below…

Posted on Leave a comment

Ancient Sandal Found in Norway Better than Modern Hiking Boots?

Is modern footwear, with all the “technological advances,” better than ancient footwear?

We like to think so, but what does the EVIDENCE say?

Recently, a 1,500 year old sandal was found during an archeological exploration in Norway. There’s a great article about it here.

I have a comment about it (what a shock 😉 ) in the video below.

What do you think? Leave a comment.

Posted on Leave a comment

Women’s Oswego – Available ON SALE at REI and REI.com

Xero Shoes Oswego On SALE at REI.com

Xero Shoes Oswego On SALE at REI.com

While we update the Oswego for next season, we’re out of stock at XeroShoes.com

BUT you can find the Women’s Oswego at some REI stores and REI.com…

And they’re ON SALE at 25% off!

So head over to https://www.rei.com/product/177358/xero-shoes-oswego-shoes-womens to pick up a pair.

Because they only have a limited number of pairs left, if you want a pair:

a) Don’t delay

b) If you want to get them in-store, I’d recommend calling to see if your local store still has them in stock.

Posted on Leave a comment

Xero Shoes ranks #39 on Inc. Magazine’s List of the Rocky Mountain Region’s Fastest-Growing Private Companies

With 5 years on the national Inc. 5000 list of fastest growing companies in America, Feel The World, Inc. (dba Xero Shoes) adds another feather in its cap, ranking #39 for fastest growing private companies in the Rocky Mountain region.

Co-founders Steven Sashen and Lena Phoenix say, “We are SO grateful to our customers and employees who’ve helped Xero Shoes not only grow at this rate, year after year, but who’ve discovered the benefits, comfort, and FUN you experience when you get out of ‘normal’ shoes and Live Life Feet First!

See more about the Rocky Mountain region’s fastest growing companies here > https://www.inc.com/regionals/rocky-mountain

And check out Xero Shoes’ profile at https://www.inc.com/profile/xero-shoes

Steven and Lena love to show what the company looked like at the beginning, back in late 2009, in this artist’s rendering:

Sashen points out, “This is not totally accurate… we only had 2 cats.”

But the company did start on the floor of a corner of a spare bedroom, making DIY barefoot running sandal kits that quickly sold to customers in more than 90 countries.

Things have changed quite a bit since then (no more cats 🙁 ) … Xero Shoes still sells the do-it-yourself sandals, but the product line now includes casual and performance shoes, boots, and sandals that people wear for almost every imaginable activity, from a stroll on the beach to climbing Kilimanjaro, to running ultra marathons, to a night on the town, or a day on your feet at work.

Posted on

What Trail Shoe did Runner’s World Recommend from Xero Shoes?

Xero Shoes’ Mesa Trail was featured in Runner’s World’s Tester Notes column in the March print issue.
RW Shoe Tester Don Kuntzman wrote about the Xero Shoes Mesa Trail running shoes after testing them out on a marathon.
A small excerpt: “These are a good bridge for runners who want more grip on trails but also need a shoe for flat and even surfaces.”
Posted on

Local Company Xero Shoes Donates Funds to Marshall Fire Recovery

Denver-Based Footwear Brand Offers Support to Those Struggling in the  Aftermath of the Deadly Boulder County Fires

Broomfield, CO (February 15, 2022) – Xero Shoes, a Colorado-based footwear manufacturer, has made a $20,000 donation to the Marshall Fire Recovery in support of the  Boulder County community and the many who tragically lost their homes over the holidays. With more than 1,000 homes lost and nearly 10,000 people displaced, Xero Shoes hopes the funds can help recover from the devastating impact on local families. Additionally, Xero Shoes will also be taking applications from victims to receive a special 50 percent discount off a pair of Xero Shoes.

“Xero Shoes’ donation will provide health, hope and a ‘home away from home’ for those who are getting back on their feet,” said CEO Steven Sashen. As a local to Boulder, and with nearby Denver the hometown of the Xero Shoes’ headquarters, the team is stepping up to serve others. “Throughout this devastating time, our team is working with local organizations to help those who lost everything in this fire. We depend on our community, and without the help of local companies like Xero Shoes, we would not be able to provide the love and support these families need each day.”

Those who are interested in applying for a discounted pair of shoes can visit:  https://ctdev.guruslabs.com//were-you-affected-by-the-marshall-fire/ 

The Marshall Fire Recovery with the Boulder County Wildlife Fund has assisted victims by offering a range of access to services including property loss and filing claims for assistance, financial and food assistance, mental health supports, transportation, and more.

To learn more about Xero Shoes and its corporate philanthropy initiatives, please visit https://ctdev.guruslabs.com//.

###

About Xero Shoes

Founded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is helping people rediscover the comfort, fun, and benefits of natural movement so they can “Live Life Feet First”. Their goal is to get people out of thick, padded, motion-controlled shoes and into natural, barefoot-inspired footwear with their patented FeelTrue® soles. Xero Shoes was born out of necessity when its co-founder and CEO, Steven Sashen, discovered barefoot running as a solution to his constant running-induced injuries. Now a Masters All-American sprinter, Steven immediately recognized the value of natural movement and was determined to share that with the world. Xero Shoes launched in December 2009 and now has customers ages 1 to 92 in 97 countries who wear their shoes, sandals, and boots for all kinds of activities.