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Barefoot Lies and Footwear Fallacies

Are shoes killing your feet?Okay, you know the drill by now… the media likes to say “the barefoot running movement is over!” They cite the sudden increase increase in sales of “maximalist shoes” as proof.

But, is it true?

Well, first, I’ll tell you that sales may be lower for “minimalist shoes,” but that’s because fewer companies are making them! So, fewer companies make them, fewer stores can sell them, fewer people can buy them… and then the “news” is that minimalism/barefoot must be dead. Uh, whoa, Nelly… the cart and horse have been reversed.

Secondly, while sales of “maximal” shoes are up, they’re still a SMALL percentage of the industry. More, the numbers are skewed because the prices of those shoes is so high. Selling $1,000,000 worth of a $200 shoe is a lot fewer pairs than selling the same amount of something like, oh, a $49.99 pair of Xero Shoes Amuri Cloud.

More annoying is that reporters like to claim that the seemingly lower sales numbers invalidate the CLAIMS about barefoot running. They like to say that the increase in maximalist shoes, like the Hoka One One (which, by the way is pronounced Oh-nay, Oh-nay), prove that being barefoot cannot be good for you.

The logic is totally missing. That’s like saying the increased sales of Toyota proves that Rolls Royce makes a crappy car.

Many reporters clearly don’t know the meaning of “non sequitur.”

So this brings us to the latest article from New Scientist magazine, called “Barefoot Lies.”

NewScientistCover

Like most articles about barefoot living and running, the implication in the title is exactly what I said previously, that all the claims about the benefits of being barefoot are false.

I must say that I’m happy to report, that the title is merely hyperbolic and designed to grab attention. The actual article is a whole other story. And rather than paraphrase it, you can read it (it’s not long) by clicking here > NewScientist-Barefoot-Lies (or on the photo, below)

Are shoes a problem or is running barefoot good for you?

Let me know what you think about it in the comments, below.

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Our BIGGEST SALE EVER on barefoot sandals

SAVE UP TO 75% on Xero Shoes products!

Why do I look crazy? Wait until you see the prices during our sale!
 

We’re having the biggest sale we’ve ever had — and probably the biggest sale we ever WILL have. Between now and December 7th, you can save HUGE on almost everything we sell (see details, below).

Why?

It’s our 5th Anniversary! (almost 70,000 pair of Xero Shoes sold to people ages 2-92 in 92+ countries, for everything from a walk on the beach, hike in the woods, a stroll through the park, or even a 100k Ultramarathon through the wilds of Madagascar!).

It’s also an “Inventory Clearance” sale — we’ve got a bunch of new things coming in the Spring and we need to make room for them in our warehouse. Speaking of which…

It’s a “MOVING Sale!” — we’ve outgrown our office and need to move next month and we’ll save a fortune if we can move fewer boxes of Xeros!

And, of course, it’s Black Friday, Cyber Monday, and the Holiday season… so if you want to get some Xeros, or want to get MORE, or know someone for whom this is a great gift, here are the details:

What’s on Sale?

Amuri Cloud in Lime or Blue

Xero Shoes Amuri Cloud Royal BlueXero Shoes Amuri Cloud Lime

60% Off!

Amuri Cloud in Charcoal or Mocha

Xero Shoes Amuri Cloud MochaXero Shoes Amuri Cloud Charcoal

35% Off!

Venture – ALL COLORS!

Sensori Venture Barefoot SandalsXero Shoes Ocean Camo Barefoot Running SandalXero Shoes Camo Barefoot Sandal

60% Off!

DIY FeelTrue Kits in Hot Salmon, Boulder Sky, Electric Mint

red-green-blue

75% Off !!!

DIY FeelTrue Kits in Mocha or Black

black-brown-soles

25% Off!

Xero T-Shirts

OMG Xero Shoes are the closest thing to barefootXero Shoes Shirts

50% Off!

Beads and Charms

Xero Shoes Pendants

10% Off!

Extra Laces

All-Laces-2rows

25% Off!

Earth Ball Massage tool

massage and strengthen your feet golf ball

10% Off!

Amuri Hardware Accessories

Amuri Hardware Kit

25% Off!

We have limited quantities of all these products; if you don’t see the size/color combination you want, we’re out of that one, so pick another.

Not sure what to get for a gift: get a gift certificate! Keep in mind, though, these prices are only valid during the sale, through December 7th.

 

 

 

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Xero Shoes September Giveway!

Win a complete Xero Shoes Gear package — including a pair of Amuri Cloud barefoot sandals, a Xero T-Shirt, a pair of ToeSox (for the cooler weather), and an Earth Ball massager.

Total value of the giveaway is over $90 (actually, $82.89 plus shipping)

Enter below (give it a few seconds for the giveaway app to load)… the more you do, the more points you get… the more points you get, the better your odds of winning!


a Rafflecopter giveaway
Here’s a picture of what you could win:

Xero Shoes Giveaway!

You’ll get your choice of available colors/sizes of the Amuri Cloud sandals and T-shirt. “Grip” ToeSox come in black (in your size, of course).

Good luck! We can’t wait to see if you’re a winner!

Share this with anyone else who you think would want to win.

 

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Are Minimalist Shoes Better Than Barefoot?

seinfeldyogurtDid you see the episode of Seinfeld where everyone couldn’t stop eating the “fat-free frozen yogurt,” only to discover — after they put on weight — that the frozen yogurt wasn’t actually fat-free, but was just advertised that way?

Well, something similar is happening with “minimalist shoes.”

Why minimalist running shoes?

To answer that question, we need to go back in time. In 2009, Christopher McDougall’s book, Born to Run, and research published by Dr. Daniel Lieberman from Harvard, inspired the barefoot running movement. In large part, the idea to get back to the basics came from a few fundamental ideas:

  1. Despite decades of “technological advances” in running shoes, and promises that the latest and greatest in padding and motion control would eliminate runners’ injuries, there was not one study — and not even anecdotal evidence — that the big shoe companies could deliver on their promise. Even with insoles made from baby seals, trampoline outsoles, and laces made from the hair of Nepalese princesses, 50% of runners and 80% of marathoners were getting injured every year.
  2. As Lieberman showed, when you have a big, padded shoe at the end of your leg, you’ll use the padding, land with an outstretched, straight leg, and seemingly paradoxically, send a giant spike of force through your joints — up your ankle, knee, hip, and back.
  3. Instead, Liberman and others showed, if remove your shoes and run BARE FOOTED, you tend to adjust your gait, land with flexed joints, and use your muscles, ligaments, and tendons, as the natural shock absorbers they are, sparing your joints.
  4. The foot is made to flex, to bend, to feel the ground. Remove the sensations by wrapping your foot up in a shoe, and you’re short-circuiting this natural feedback loop, and depriving yourself of the pleasant sensations that come from walking or running across varied surfaces.

Put all that together, and vast numbers of runners ditched their shoes to try running barefoot. In fact, many people who were unable to run at all gave barefooting a try. I was surprised we weren’t seeing bonfires made up of old, thick, heavy running shoes.

So, at this moment, you had 2 choices: your old running shoe, or barefoot (or Xero Shoes, which are as close as you’ll get to barefoot, but with some protection).

Not surprisingly, the big running shoe companies saw this situation and had to respond.

At first, they merely put out press releases and claimed that running barefoot would hurt you, that only gifted athletes could do it, and that if you even contemplated running without shoes, you were in destined for unhappiness.

Meanwhile, they were working on a response:

minimalist-footwear
Examples of minimalist footwear

What are minimalist running shoes?

In short, they’re the big shoe companies’ way of capitalizing on the barefoot running craze by offering the only thing they know how to make — SHOES — and promoting them as “barefoot” or “natural.”

To do this, they made shoes that were lighter, more flexible, and with less of a heel-lift.

The Wall Street Journal recently published an article about how minimalist shoes are the new big trend in running shoes.

Do minimalist running shoes live up to the claims?

Ah, here’s where things get interesting.

Shoe companies are claiming that minimalist shoes will help you change your gait to a more natural, barefoot-style, way of moving. That their new shoes encourage a mid-foot strike. That wearing their shoes will reduce injuries.

They’re making all the claims that barefoot runners made about removing your shoes completely.

But there is no evidence whatsoever that minimalist shoes will do any such thing.

In fact Vibram, the company that makes the FiveFingers shoe — arguably the original minimalist running shoe — was sued for making similar claims without having the scientific backing to make them.

Let me say it again. There are no studies to back up the claims made by (or, rather, borrowed by) the big shoe companies.

xero-sample
Xero Shoes

Why aren’t minimalist shoes and barefoot (or Xero Shoes) the same?

One of my favorite things to do is meet someone who’s been wearing a minimalist shoe, including the Five Fingers, and have them put on ONE Xero Shoe and take a walk.

Within two steps they’ll turn around, eyes wide open, and say something like, “Oh! That’s a WHOLE different feeling!”

What’s the difference? The amount of sensation you feel from the ground. I don’t care how much someone in a Nike Free says, “I can really feel the ground in these.” They’re comparing their current experience to wearing ultra-thick running shoes.

But some minimalist shoes still have 1/2″ or more of padding between you and the ground.

And even the newest, lightest, most flexible shoes aren’t as light and flexible as your bare feet.. or a pair of Xeros.

Minimal and barefoot are simply not the same.

And, frankly (and I’ve said this often), even Xero Shoes aren’t identical to barefoot. People wearing them tend to move identically to when they’re barefoot, but since you’re always stepping on the same thing — a thin bit of rubber — when you wear Xeros, it’s not the same as feeling the myriad and varied sensations with every step that you get when barefoot.

But doctors and other experts are recommending minimalist shoes

Yup, they are.

Check this out, though… in the WSJ article, it says:

The American College of Sports Medicine… recommends shoes with a heel-to-toe height differential, or drop, of no more than 6 millimeters, or about a quarter of an inch… buying shoes that are neutral, meaning without extra arch support or rigid motion-control components. The shoes should have enough forefoot room that runners can wiggle their toes easily and shouldn’t have excessive cushioning, the guide says.

But when you go look at the shoes that are marketed as fitting that prescription, you’ll usually find arch support, narrow forefoot areas, thick soles, toe spring, and all manner of other non-minimal design components.

More, I’ve been on panels with a lot of the experts that recommend minimal over barefoot. A surprising number have quite a few anti-barefoot opinions without the experience — personal or from research — to back them up. They’ll say things like, “If you’ve been in running shoes for a long time, you need to spend months, if not years, letting your Achilles tendons stretch out.”

Uh…

Frankly, I’ve never met a formerly shod runner whose Achilles were “too short” to run barefoot.

I’ve met a lot of doctors (and runners) who think that getting Achilles pain when you switch to barefoot is because of “too short” tendons, without knowing that the real cause is simply USING your Achilles more than is necessary, and that by relaxing and improving your form, you don’t need to stretch — or strengthen, for that matter — anything.

Aren’t you just whining?

Okay, maybe I am 😉

The WSJ article isn’t as anti-barefoot or hyperbolic as many pieces about barefoot/minimalist/maximalist are.

In fact, it promotes everything we stand for here at Xero Shoes — natural movement, lightweight, freedom, feeling.

And, maybe, getting people to switch to something minimalist might make them more likely to go the whole way and try Xero Shoes or barefoot.

But given the experience of tens of thousands of our customers, many who’ve switched from something they were told by shoe salesman was “minimalist”, I wish that what people are offered can really live up to the marketing promises. And I don’t see that happening with “the latest trend in footwear.”

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Barefoot Running Q&A – Transitioning, pain, and cold weather

Here’s another Barefoot Running Q&A video, where I take an email I’ve received and give an answer on video.

In this video we look at the relationship between barefoot and minimalist shoes, foot and calf pain  during the transition to barefoot, how minimalist shoes fit in with the transition to bare feet, and how to handle the cold.

Some of the links you’ll want to take a look at:

Transitioning to Barefoot Running

Is Calf Pain Necessary

Dealing with “top of foot pain.”

Barefoot running and cold weather

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How do Xero Shoes compare to Barefoot Ted’s Luna Sandals?

You may have read about “Barefoot Ted” in Chris McDougall’s book Born To Run, the book that really kickstarted the whole barefoot running boom back in 2009-2010.

Or you may just be searching for running sandals and find Ted’s company, Luna Sandals, as well as Xero Shoes and you want to know the differences.

Well, hopefully this will help.

1) Xero Shoes has more style and design options to fit your preference than any other company

Luna sandals are all “huarache” style, with a strap that comes in between your toes, and then wraps around your foot and ankle.

Xero Shoes give you that option, plus 2 others.

The Xero Shoes DIY FeelTrue sandal kit and Classic huarache sandal making kit allow you to make a sandal in that same style.

Our ready-to-wear huarache sandals — Cloud and Genesis — use a patented lacing system that still use a “thong”, but let you adjust the tension perfectly in just a couple seconds. And once you’ve done that once, you can get in/out of your sandals by just sliding the heel strap on/off your foot. This lacing system keeps the sandal snug and comfy on your foot, even if you’re running trails.

BTW, even though there’s a super soft lace between your toes, unlike a flip flop, there’s not pressure on the webbing between your toes because the lacing system holds ALL the way around your foot/ankle, so you don’t need to jam your toes into the thong like you do with a flip flop.

Also, if you don’t want anything between your toes, Xero Shoes offers 2 sport sandals styles — our Z-Trek and Z-Trail — which have a webbing pattern, similar to Chaco or Teva or Keen.

Finally, our Jessie sandal gives you a soft toe loop with an ankle/instep strap. It’s incredibly comfy and perfect for a stroll, a camp shoe, a night on the town, or anything in between.

In short, Xero offers you more style and design choices for your sandals, whether you use them as running sandals, hiking sandals, or just everyday wear.

2) Xero Shoes is committed to natural movement

One quarter of the bones and joints in your body are in your feet and ankles. You have more nerve endings in your soles than anywhere but your fingertips and lips.

What this means is somewhat obvious:

Your feet are made to bend and move and flex and Feel The World™.

Xero Shoes let them do that.

Our DIY sandals use a 4mm sole — either our exclusive FeelTrue® rubber or Vibram Cherry — which is the ultimate in flexibility and barefoot feel.

Aside from really being able to connect with the ground with our soles, you can roll up Xero Shoes and keep them in your pack or pocket — go out barefoot, and come back with some protection on your feet.

For a bit more protection, we have other options, too.

Our FeelTrue® DIY kit also comes in a 6mm thickness.

Our Cloud sandal is 5.5mm thick total, but has 3mm of BareFoam™ in the forefoot for a bit of extra comfort.

The Z-Trek is just 5.5mm of FeelTrue® rubber for great barefoot feeling. The Z-Trail has a 3-layer FeelLite sole with FeelTrue® rubber at the abrasion points, a layer of TrailFoam™ to take out the bumps, and a layer of BareFoam™ under your foot for comfort.

The Genesis is 5mm of FeelTrue® rubber, and Jessie is just 6mm thick.

When you look at the Luna sandals you’ll see that most models are much thicker, reducing the flexibility and natural movement as well as the ground feel.

3) Guaranteed Performance

All of our shoes and sandals are backed with an unmatched 5,000 mile sole warranty.

4) Vegan Friendly

For our huarache style sandals, we use soft, durable polyester laces that don’t stretch or contract when they get wet and dry out, unlike leather or hemp.

Our laces are round, meaning that there are no edges to rub on your skin.

Polyester is a very strong material — I’m still using the original laces in my 12-month old huaraches that I wear every day — and after getting wet, the laces dry really fast. And with round laces, you don’t have to worry about “which side is up” or getting them twisted when you use the different tying styles (some of the clever tying variations people have developed require round laces.

Plus, you can get our laces in a bunch of fun colors. And if you ever want to replace your laces or get other colors, they’re inexpensive.

For our sport sandals, we use a super-soft polyester webbing.

We don’t use leather footbeds which can hold dirt and bacteria. Our sandals are easy to clean.

5) Xero Shoes are affordable

Xero Shoes sandals range in price from just $17.95 (kids DIY kit) to $79.99 (Z-Trail).

6) Xero Shoes have SHOES

Finally, of course, Xero Shoes has taken our sandals and built them into complete line of casual and performance shoes, based on the same natural movement philosophy and even carrying over some of the sandal’s design elements.

In closing…

I hope that helps, whether you’re looking for a barefoot running sandal, a camp shoe, a hiking sandal, a casual sandal, the perfect travel sandals, we’ve got you covered.

Go to https://ctdev.guruslabs.com//shop/ to see more, to get your Xero Shoes, and to Live Life Feet First!

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Xero Shoes Barefoot Sandals now available through Rakuten

Xero Shoes Barefoot Sandals on Rakuten

Xero Shoes Barefoot Sandals on RakutenOur goal with Xero Shoes is to give as many people as possible the fun and benefits of natural, barefoot movement (with some just-right protection and a dash of authentic style).

To do that, we want to make Xero Shoes available wherever people are shopping.

Since people are looking for barefoot running shoes on many online stores, well, that’s where we want to be.

So, we’re happy to announce that you can get Xeros on Rakuten.com now.

Why would you buy there rather than directly from us? Well, no reason, really, since when you place an order for our barefoot-inspired sandals on Rakuten, we actually ship it from our office.

But some people search on Rakuten and would never find us in any other way, so we’re happy to be find-able on one of the largest online retailers.

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You won’t believe what the best barefoot running shoes are

Are these minimalist shoes?

Ron Hill wearing the best barefoot running shoesRon Hill ran the 10k in the Mexico City Olympics barefoot.

When asked why, he responded, “They were the lightest shoes I could find.”

At Xero Shoes, we believe the best running shoes are, well, your feet.  Bare feet.

You don’t need pronation control. You don’t need a bunch of padding.

You need to be able to move your feet naturally. To flex, to bend, to stretch, to feel the world.

Now, that said, barefoot isn’t always practical or ideal.

Ron Hill was on a track — even, basically smooth, no obstacles or rocks or uneven patches. That’s the best place for his barefoot running shoes — his feet.

But what about you, on a road or a trail.

There are a lot of times where you’ll want some protection, but with as close to a barefoot experience as possible.

That’s why we developed Xero Shoes.

When you’re looking at footwear that simulates being barefoot, please be careful.

Almost all of the shoes sold by big companies that call themselves “barefoot” or “minimalist” are about as close to barefoot as a pair of stilts. I’ve seen shoes with an INCH of padding that still advertise themselves as “just like being barefoot.”

Are these minimalist shoes?
The next wave of “barefoot shoes”?

Uh…

The Running Clinic Rates the Best Barefoot Shoes

Canada’s The Running Clinic devised a rating system to evaluate the best barefoot running shoes.

I’m happy to say that Xero Shoes came out on top. The next closest competitors are not shoes that you want to run in, frankly… unless you like replacing your footwear every few miles. And most of those cost way more than a pair of Xero Shoes.

RunningClinic.ca rates the best barefoot running shoes

Our 4mm Connect DIY sandal kit is the closest thing you’ll find to barefoot. The Amuri Cloud is next, though with the addition of a tiny bit (3mm) of BareFoam, it feels like even more protection. The 6mm Contact DIY kit and Amuri Venture give a great barefoot feel with a bit more protection.

Check them all out at our online store.

All of our Xero Shoes barefoot running shoes have the best warranty you’ll find: a 5,000 mile one!

Start enjoying your Xero Shoes today… and Feel The World!

 

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Daniel Lieberman studies the Tarahumara running

Daniel Lieberman studies the TarahumaraDr. Daniel Lieberman is one of the fathers of the barefoot running movement. His study showing how barefoot runners strike the ground with less force than shod runners, combined with Christopher McDougall’s book, Born to Run, catalyzed the growth of barefoot and minimalist running.

Well, it’s as if Dr. Lieberman had a child with BTR, since his new study looks at how the Tarahumara run. And, more, it compares Tarahumara runners in huaraches to younger Tarahumara who run in padded running shoes.

You can read the study for free here.

Before I talk about what the study reveals (and what it doesn’t), let me address a myth about barefoot running… Continue reading Daniel Lieberman studies the Tarahumara running