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Minimalist sandals are our life!

When Lena and I started Xero Shoes in November 2009, we thought, “Oh, this’ll be a nice little hobby business.” We never anticipated it growing as much as it has, or working as hard as we work 😉

After appearing on Shark Tank last night, we’ve been SWAMPED with orders, emails, phone calls.

I’ve been awake and on my feet (I have a treadmill desk) for about 40 hours (don’t even ask me about the list of technical problems we ran into). Lena’s working on 1/2 the sleep she normally gets. And everyone else in the office — Bill, Kim, and Rudy (Dennis is in Asia working on some very exciting new products) — put in a great effort today.

Here’s what 500 orders looks like (and we’ve got another 200 left to go!). Our mailman is going to hate us on Monday.

Barefoot Sandals heading out the door

In the middle of my brain-deadness, I want to say how grateful we are to share Xero Shoes and the idea of natural movement with everyone. Getting dozens of emails every day from people who are doing everything from taking a stroll to running an ultramarathon… well, it makes these long days worthwhile. So, THANKS!

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Xero Shoes on Shark Tank… AGAIN!

Xero Shoes Barefoot Sandals on Shark Tank

Xero Shoes Barefoot Sandals on Shark TankWe just got the word from ABC and Mark Burnett Productions that our Shark Tank episode is re-airing on Friday, May 31st.

Frankly, we’re still reeling from the effects of our original air date in February. We sold over 3,000 pairs of Xero Shoes barefoot sandals after the show aired… and that was in the middle of WINTER!

Lena and I are tremendously grateful for all the things that have happened as a result of being on the show (if you haven’t seen it yet, I won’t spoil the surprise of what happened). Thanks to getting recognized (at events where there are a lot of entrepreneurs, we’re like rock stars 😛 ), and thanks to the exposure, we’ve met dozens of people who are helping us improve our products, our marketing, our business… everything but our ability to take a day off.

So there are a lot of changes coming up. You’ll see the look and feel of the website changing, some new ways to discover and share lacing and tying styles, contests that you can enter (What can YOU do with Xeros?), and some new products that are on the way.

We can’t wait to see what the next few months bring. We’re always excited to see how barefoot living (which is more than just running barefoot) spreads, how one family member gets a pair of Xero Shoes and then everyone else in the family orders a pair a week later.

And we’re thrilled that we’ve been able to provide more support to the Tarahumara Children’s Hospital Fund than we ever thought we could.

Watch us on Friday, and join in on Twitter and Facebook and Instagram. Tell everyone what you like about your Xero Shoes! On Twitter, use #sharktank and @xeroshoes.

 

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Brand new Xero Shoes Running Sandal Laces!

After months of development we’re proud to introduce new laces for our barefoot sandals.

All-Laces

These 100% polyester laces come in 22 colors, including 3 reflective:

Black, Silver-Gray, Royal Blue, Navy Blue, Maroon, Brown, Tan, Royal Purple, Violet Red, Orange, Gold, Sky Blue, Hot Lime, White, Hot Pink, Hot Orange, Hot Lemon, Reflective Black, Reflective Blue, Reflective Red.

We’re shipping these laces with all both our FeelTrue and Vibram DIY Sandal Kits, or you can order extra laces for only $2.48  (reflective laces are $1.00 extra). Mix and match for a color combination that’s all yours!

All-Laces-2rows-withsoles

Compared to our original laces, these 100% polyester laces are:

  • Extra comfortable — we removed the core for extra flexibility
  • Extra strong — a new tight weave gives them super strength and a smoother feel
  • Extra bold — 22 Colors, including 3 with “reflective tracers”. Mix and match with our 5 FeelTrue® outsoles for the perfect look
  • Extra invisible — you can make a flatter toe knot, or even create an almost invisible lace bead

Why polyester?

Compared to leather, polyester laces offer a number of advantages:

  • Water resistant (leather stretches and contracts when it gets wet/dry)
  • No hard edges (leather’s edges can bite into the skin)
  • Color-safe (dyed leather’s color can run)
  • No breaking in period (leather starts out pretty stiff)
  • Non-stretch (if your laces stretch, your feet can shift over — and off — your sandal)
  • Long lasting
  • Inexpensive
  • Makes a small knot
  • FUN colors!
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Xero Shoes Barefoot Sandals On Shark Tank

In 2013, Lena and I had the honor and pleasure of appearing on the ABC hit reality-business show, Shark Tank on ABC… and on October 1st we appeared on CNBC, who syndicated the show.

Over 30,000 applied to be on the show and we were on pins and needles for months, waiting to see if our pitch would make it to the airwaves.

If you didn’t see the show, check it out here. I’ve set it up so that when you start the video, it’s cued up to our segment, at the end of the show.


Since the show aired we’ve gotten some amazing responses.

Some people think we were nuts to walk away from a $400k offer.

Others think we were insane to even consider it.

In the first week after the show aired, over 2,500 people decided to try Xero Shoes and experience the fun and benefits of being barefoot, but with a layer of protection, a perfect fit, a custom style, an affordable price, and our 5,000 mile warranty.

THANK YOU to you everyone who emailed and called us, to the people who crashed our website with traffic (over 270,000 people!), to the people who put up with our shopping cart glitches (this cart was, it seems, not made for that kind of traffic), and to everyone who ordered some of our Original Barefootware.

Happily, we have a MUCH improved website and shopping cart and, as you can see here, a MUCH more extensive line of barefoot-inspired shoes, sandals, boots, DIY kits, and more.

-Steven

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“Barefoot Sandal” Start-up Hires Former Crocs Exec

Dennis Driscoll joins Xero Shoes“Barefoot Sandal” Start-up Xero Shoes Brings On Former Crocs Exec and Avia Co-founder

Boulder, CO, October 2, 2012 – Dennis Driscoll, a 35-year footwear industry veteran who co-founded Avia Footwear and most recently worked as Global Design Director for Crocs, has joined Boulder-based barefoot running shoe start-up, Feel The World, Inc., the makers of Xero Shoes • Original Barefootware.

Driscoll’s roll at the bestselling “barefoot sandal” manufacturer is Chief Development Officer. Asked what attracted him to the product, he answers, “Xero Shoes are genuine, legitimate. We don’t have to create ways to differentiate our product, because it is actually different.”

Regarding the company, and its co-founders, Steven Sashen and wife Lena Phoenix, Driscoll adds, “They are a smart team who’ve already proven themselves and their business. I like that my experience with all aspects of the footwear business can have a big impact here.”

Sashen and Phoenix reciprocate the admiration. “It’s highly unusual for someone of Dennis’s skills and caliber to work for a company at our stage. We’re thrilled to have Dennis help take our product, and our company, to the levels we know they can attain.”

Dennis Driscoll started in the footwear business in 1978 with Osaga Athletic Footwear as the Director of Product Development. In 1981 he co-founded Avia Athletic Footwear as the VP of Product. Ten years later Dennis joined Wilson Sporting Goods as the Global Business Unit Director of Footwear. After a 7-year stint at Converse in senior product roles, Driscoll took a position at Doc Martens Footwear and moved to London as the Global Director of Product. In 2010, he went to work for Crocs as Global Design Director where he had a fourteen member design team in the US office and design centers in Padova, Italy and Tokyo, Japan

ABOUT:

Feel The World, Inc. of Boulder, CO, manufactures Xero Shoes®,  a high-tech upgrade on the traditional huaraches running sandal of the Tarahumara Indians of Mexico. Durable, stylish and affordable — Xero Shoes supply the fun and benefits of being barefoot, but with a layer of protection.  Feel The World, Inc. launched in December 2009. To date, over 25,000 customers, ages 1 to 91, in more than 73 countries wear Xero Shoes for walking, hiking, yoga and gym-going, Crossfit, kayaking, jogging, and even running hundred-mile ultra marathons.

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Xero Shoes Barefoot Sandals in COLOR!

Houston, we have color!

I am extremely happy and proud to announce that you can now get Xero Shoes in 4 WAY COOL colors. And to celebrate, you can also save 20% if you order by October 2nd!

In addition to our Coal Black, you can now get Mocha Earth, Electric Mint, Boulder Sky, and Hot Salmon.

Combine those with our different lace colors…

Well, here are a few combinations that you’ll see around our office:

huarache style running sandals

Lena in her Mocha Earth with matching brown laces and a bunch of Brass Beads.

Our office ultra-runner (and customer service manager), Bill, in Electric Mint with Purple laces (he puts 80-100 miles a week on these!)

Steven, taking inspiration from an 8 year old customer who was the first one to wear non-matching laces, in Boulder Sky with White laces and a Hand Pendant (on the left) and Hot Salmon with Red laces (right).

These new colors come in both Connect 4mm and Contact 6mm styles. And you can get them as kits or custom-made.

Click here to order your Xero Shoes Colored Barefoot Sandals

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How to think like a shoe company

You know the saying “when all you have is a hammer, everything looks like a nail”?

Well, it’s true for shoe companies, too. When all you have is padding and motion-control, everything looks like it pronates and lands too hard!

Check out this video about the “secret” Adidas development center. Especially watch at the 2:10 mark where the “best people in the world” analyze Ben’s sprinting gait and conclude:

a) That he pronates and heel-strikes (NOTE: He over pronates BECAUSE he heel-strikes since, when you land on your heel, the ankle muscles can’t can hold the foot/ankle/lower leg in place).

b) The solution: Making a shoe with padding and motion control!

Uh…

First of all, if you heel strike when you sprint, you are not sprinting! Sprinters do not heel strike. And when you land on your forefoot or midfoot, the entire musculature of the lower leg, ankle, and foot, can be “pre-loaded” and engage when you land.

The cure for Ben is to STOP HEEL STRIKING, not get a shoe that lets him continue to run incorrectly. Duh.

My next comment falls into the “maybe it’s just me” category: Notice how large, spacious and expensive this place is. Ben mentions that Adidas does over a BILLION euros in sales.

Look, I’m the last guy to deny any company the right to make money, and I’d love to have a billion dollar company.

But am I the only one who sees a direct connection between a massive, pricey research lab and shoes that cost $150-200, and “hi-tech” shirts that cost $100+. This is like a thought I had at the Outdoor Retailer trade show, where some of the bigger companies have booths that easily cost over $1,000,000, “Oh, now I know why they charge so much for their products! They need to support the booth.”

Honestly, I find it unlikely that the “amazing” research they’re doing actually pays for itself. I think it makes them feel good about themselves, and makes naive reporters think, “Oh, wow, they’re doing something really special here.”

I don’t doubt for a second that they could drop the price of their shoes to something more reasonable, not waste money on “research” that’s iffy at best, and still make the same profit.

Again, maybe that’s just me.

The content of this post does not constitute and is not intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of a physician or other qualified health provider with any questions or concerns you may have about your health or a medical condition.

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Barefoot in Asia – Regev’s Review

I just realized that I have a strange history with barefoot running, barefoot walking, and minimalist shoes.

First, like most of us, I spent a lot of time barefoot as a kid in the Summer. I went to a camp in the Pocono Mountains (Camp Shohola just in case any readers also went there) and whenever I had the chance, I was barefoot (made easier by the fact that I spent half of my days doing water sports). I was a competitive diver, too, so that kept me out of shoes.

In junior high school and high school, I was a gymnast, so that was even more barefoot time every day.

When I was 18, I went to New York City to be a street performer. I had already been doing this in Washington, DC, doing a magic act in Georgetown, and on K Street, near the White House. When I got to NYC, though, I found it much harder to get a crowd and, even worse, within a few weeks, the other street magicians had stolen all my bits! I asked one of the veteran street acts what I should do and  he said, “Simple, write an act that nobody would dare steal.”

I pondered this for a while, until I landed on the answer. I created an act that had a bunch of crazy gymnastics in it (I did a running front flip over someone’s head, stealing their hat and placing it on my head while in mid-flip), and a finale where I… wait for it… walked on broken glass in my bare feet.

Now let me back up. For the gymnastics part of the act, I wore minimalist shoes. They were some old Adidas (I can’t remember the name), with zero-drop, very little toe spring, not much padding. Just enough between me and the ground so I didn’t kill my feet. This was in 1980-81, BTW.

I loved these shoes. I bought every pair I could find. When I could no longer find them, I asked the local running shoe store what happened and he answered, “Adidas stopped selling them; they were lasting too long.”

I don’t know if his info was accurate but, if it was, it wouldn’t be the first time a company pulled a product that didn’t wear out or go obsolete fast enough.

Luckily, I found a company that sold shoes to prisons (you can find ANYTHING in NYC), and they had the last few pairs of these shoes… I bought them all. And they lasted through some serious abuse.

Okay, back to walking barefoot on glass, though. Let’s just say that it’s part physics, part showmanship, and part some-hard-to-describe-thing that, if I could convince you to jump onto a 3″ high pile of shattered beer bottles, you would instantly get a knowing look in your eye and say, “Ahhh… I get it now.”

In 5 years and thousands of shows, I only got one small cut. But by the end of the day, my feet were FILTHY from being barefoot on the street.

CUT TO: Going to Asia in 1989.

This is where I got hooked on being barefoot. Aside from the fact that you never wear shoes into almost any building (I was in China, Nepal, India and Thailand), there were plenty of opportunities to be barefoot outside as well. There were also plenty of times where you wanted something on your feet, but not much because it was really hot when I was there, and anything more than a sandal was way too much.

When I came back from Asia, I stuck with the habit of removing my shoes whenever I went into someone’s home (we’ve saved a fortune on carpet cleaning by not dragging dirt in from the outside).

Okay, so why this long story?

Simple, I was reminded of it all when Regev Elya did his review of Xero Shoes, which he took on a 7-month trip through Southeast Asia (I’m SO jealous).

Of course, I think that Xero Shoes are the best minimalist shoes for a trip like that… but check out what Regev says.

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Barefoot Sandals – the best minimalist running shoes

Every now and then, someone will smugly say to me:

“Barefoot Sandals is an oxymoron. If you’re barefoot, you’re not wearing sandals, and if you’re wearing sandals, you’re not barefoot!”

Yes, technically, that’s true. Barefoot is barefoot and shod is shod.

And, I’ll admit, I’m normally a stickler for grammar. I hate when people say “very unique” (something can’t be VERY one-of-a-kind), and don’t even get me started on “a whole nother” (“nother” isn’t a word! You mean “another whole”).

But for “barefoot sandals” or barefoot shoes or even bare feet shoes, I’m willing to be a bit more lax, and not just because I’m in the business of making huarache sandals.

It’s simpler than that.

In this case, there’s not really much lost when you remove the “implied word”: -style.

That is, what people would say instead of “barefoot sandals” if they were being more accurate is “barefoot-style sandals,” or “barefoot-style shoes,” the implication being that this type of footwear is similar in some way to being barefoot.

Now the key element to that sentence is “similar in some way,” and I’m sure I don’t need to tell you that many shoes that advertise themselves as barefoot running shoes are about as similar to barefoot as a pair of stilts (I should make a spoof commercial about barefoot stilts!).

Some manufacturers say that their shoes let your foot move as if you’re barefoot, or run with natural form (usually meaning forefoot or midfoot striking). Others say that you can feel the ground as if you’re barefoot.

It won’t come as any surprise that I think Xero Shoes does this better than any other product. After all, what could let your foot move more naturally than having nothing on your foot? And what could give you more ground-feel than just a bit of rubber (oh, I know, LESS rubber… but that’s a story for another post).

One of the first Xero Shoes customers said it best when he came back from his first run, all giddy, “It’s just like being barefoot… if they covered the earth in 4mm of rubber!”

So, cut some slack to those of us who use phrases like “barefoot sandals” or “barefoot shoes.” Let the implied meaning come through. But do demand that those who use the phrase can back it up with a product that lives up to the claim.

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Xero Shoes Win “Best Huaraches 2011”

Xero Shoes wins Best Huaraches Running Sandal 2011

Christian Peterson, better known as The Maple Grove Barefoot Guy, just announced his first ever Grovie awards for excellence in minimalist footwear.

And we are thrilled to announce that Xero Shoes (formerly Invisible Shoes) won the Best Huarache category.

Here’s what Christian had to say:

2011 was really the year of the huarache.  We saw tons of new sandal companies crop up, all with great new innovative designs.  The big two companies (Invisible Shoes and Luna) also put out some great updates to their original models.  But Xero Shoes took that innovation to the next level.  They went out and got a former Nike shoe designer to make the FeelTrue sole of their Connect and Contact huaraches.  The result is a powerhouse of a sandal that has no real apparent weaknesses.

Christian recently reviewed the Connect and Contact version of our FeelTrue DIY Sandal Kit, so we’re especially honored to have 2 mentions in such a short period of time.

That said, while we’re happy to have won Best Huaraches running sandals, we have LOTS of plans for even more improvements and additional products for 2012. I hope that in next year’s Grovie Awards we win at least two categories, maybe even three! 😉

2011 has been a big year for us: Releasing the only outsoles made specifically for barefoot running (some like to say “bear foot running”) sandals  that were designed with the help of former lead designers from Nike and Reebok, our 2nd Anniversary, and a HUGE upsurge in business.

Between you and me, every time I see Chris McDougall, I practically kiss his feet. If it weren’t for him and the success of “Born To Run,” this whole barefoot running trend may never have taken off.

So, thank you again to MGBG, and to everyone else who has helped us and supported us in 2011.

I can’t wait to hear the comments when we launch all our new barefoot running sandal products in the next year.