Why buy from us?

Xero Shoes is not like most companies.

In short, we care. A LOT.

We care about you, our FOXes (Friends of Xero). We care about making the best product we can. We care about natural movement and health. We care about transparency and about the truth.

We know that nobody and no thing are perfect, though, so we’re committed to doing the best we can and treating everyone the way we want our favorite companies to treat us.

At the bottom of almost every page of our site we have a video from me (Steven) and Lena (my wife, COO, co-founder, and the owner of Xero Shoes — yes, she owns the place and I work for her!).

We hope you take a moment to scroll down and watch it, and see why you’ll like doing business with us.