A NEW minimalist RUNNING and fitness shoe from Xero Shoes

We are super proud to announce our first performance SHOE from Xero Shoes, the Prio.

“Prio” comes from proPRIOception — the key to enjoyable, natural movement.

For Spring/Summer 2017, the Prio comes in 2 colors for Men and 2 for Women:

For men — True Yellow and Imperial Blue

For Women — Nautical Blue and Citron

The Prio is built as a “true minimalist” shoe, meaning that it features:

• Zero-drop sole (non-elevated heel for proper posture)
• Low-to-the-ground design for balance and agility
• Lightweight
• Super flexible FeelTrue sole for natural motion
• Protection + groundfeel from the FeelTrue® sole

Find out more… and see why “You have to be BRAIN DEAD not to love the Prio”. Click here.